the ABCs of entrepreneurship: the fundamentals all business professionals should know & remember

John Sibley Butler, Paul J. Magelli Sr., Inside the Minds Staff9781587622236, 1-58762-223-8

Inside the Minds: The ABCs of Entrepreneurship is the most authoritative book ever written on the essentials behind conceptualizing and implementing a successful business venture. This title features the Department Chairs and Center Directors for Entrepreneurship from some of the nation’s leading Business Schools, who have each contributed chapters akin to objective, experience-related, white papers or essays on the core issues surrounding starting a business. In an over-arching as well as in-depth presentation of the fundamentals, authors articulate the unspoken rules and the important issues facing any entrepreneur, and what will hold true into the future. From outlining the history of entrepreneurship, from generating credible and feasible ideas, from securing financials to managing effectively, this book pulls readers through all facets of entrepreneurship, from beginning to end. The different niches represented and the various perspectives presented enable readers to really get inside the great minds of entrepreneurship and pull practical advice, as the experts go back to basics in a must-read for anyone interested in how to conceptualize and launch a business.
Praise for Inside the Minds:
“Must have information for business executives.” – Alex Wilmerding, Principal, Boston Capital Ventures
“Want to know what the real leaders are thinking about now? It’s in here.” – Carl Ledbetter, SVP & CTO, Novell, Inc.

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Table of contents :
Table of Contents……Page 1
BackCover……Page 2
Inside the Minds – The ABCs of Entrepreneurship – The Fundamentals All Business Professionals Should Know & Remember……Page 3
The ABCs of Entrepreneurship – Assessing, Building and Connecting……Page 5
Assessing the Competition……Page 6
Assessing Capabilities……Page 7
Assessing Risk……Page 8
Building Learning and Adaptation Skills……Page 9
Building the Team……Page 10
Building the Plan……Page 11
Connecting to What Matters……Page 12
Concluding Advice: Connecting to the Big Picture……Page 13
Entrepreneurship Comes in Many Colors……Page 14
Entrepreneurs Within Corporations……Page 16
Entrepreneurship Can Only Be Learned By Doing……Page 17
Practical Tips for Getting a Business Venture Off the Ground……Page 19
Avoiding Mistakes – Learning from Others……Page 21
Measuring Success – Lifestyle or Wealth?……Page 23
Advantages of Thinking Entrepreneurially……Page 24
Bringing Solutions to Problems……Page 26
Succeeding as an Entrepreneur……Page 27
Major Pitfalls and Challenges……Page 29
Identifying Market Opportunity and Evaluating Risk……Page 31
Financing Issues……Page 33
Freedom and Informed Discipline – Fertile Soil for the Seeds of Entrepreneurship……Page 35
Successes and Failures……Page 36
Discipline and Freedom……Page 37
Entrepreneurship vs. Politics……Page 40
Conclusion……Page 42
Books Referenced……Page 43
Fundamentals for Building an Entrepreneurial Organization……Page 44
Legal Considerations……Page 45
The Business Plan……Page 46
The Executive Summary……Page 48
The Elevator Pitch……Page 49
The ” In Person ” Presentation……Page 50
Financing the Business……Page 51
Characteristics of Successful Businesses……Page 53
Entrepreneurial Pitfalls……Page 54
The Conclusion……Page 55
Entrepreneurship and Strategy……Page 56
The Management Team……Page 59
Flexibility……Page 60
No Golden Rules for Success……Page 61
The Science and Process of Entrepreneurship……Page 62
The Process of Entrepreneurship……Page 65
References……Page 68
Key Concepts of Entrepreneurship……Page 69
Key Concepts of Entrepreneurship……Page 70
Measuring Success……Page 72
Trends and Changes in Entrepreneurship in the United States……Page 73
Advice for Prospective Entrepreneurs……Page 76