Strategic Business Planning: A Dynamic System for Improving Performance and Competitive Advantage

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Edition: 2nd

ISBN: 074943807X, 9780749438074, 9781417557202

Size: 3 MB (2827693 bytes)

Pages: 381/381

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Clive Reading074943807X, 9780749438074, 9781417557202

A clear and robust business strategy is essential to any successful enterprise. It must be understood by employees, customers, and stakeholders, and must have the universal support of the entire leadership team and board of directors.

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