How to Write Advertising That Sells

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Edition: Second edition

Size: 51 MB (53046269 bytes)

Pages: 293/293

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Bedell C.

This is one of the best books ever written on the subject of writing ad copy. It includes 31 proven strategies that MAKE COPY SELL. More than any other book ever written, this book goes into the details you need to know. For example, there are more than a dozen strategies just for arousing interest and creating desire.

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