Customer Relationship Management

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Edition: 1st edition

ISBN: 966-8806-02-6

Size: 1 MB (1216171 bytes)

Pages: 15/15

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Baran R., Zerres C., Zerres M.966-8806-02-6

Customer Relationship Management (CRM) is growing in importance due to the challenging business environment faced by organisations throughout the world today. In this free textbook a review of the theoretical conditions for Customer Relationship Management is given.

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