Конкуренция (On Competition)

Майкл Портер0-87584-795-1, 5-8459-0107-3, 5-8459-0648-2, 5-8459-0773-X

For the past 15 years, Michael Porter’s work has defined our fundamental understanding of competition and competitive strategy. Presented here for the first time as a collective whole are a dozen articles; two entirely new articles and ten of Porter’s articles from the Harvard Business Review, as well as a framing introduction from Porter. As a collection, these essays assume a new strength and significance, with each piece augmenting and supporting a complete picture of Porter’s perspective on modern competition. To read through this collection is to experience Porter at work: we see first hand as his important theories take shape, deepen, and evolve over time. Organized around three primary categories: Competition and Strategy: Core Concepts, The Competitiveness of Location, and Competitive Solutions to Societal Problems, these articles develop the building blocks that define competitive strategy as we know it. With his unique ability to bridge economics with management, Porter addresses the important issues of competition, from its relationship with environmental regulation to the counterintuitive role of geography in the global economy. At once eloquent and convincing, the enduring nature of these essays helps us to examine and understand the essence of competition. Among them are three McKinsey Award winners as well as the award-winning “The Competitive Advantage of Nations” and “The Competitive Advantage of the Inner City.” This comprehensive volume represents the full scope of Porter’s influential work with the Harvard Business Review. BACKCOVER “[Porter’s] mission is to bring about an intellectual revolution: to infuse management with the rigour of economics; to elaborate upon economics with examples taken from real life; and, thus, to create a discipline that will enlighten academics and business practitioners alike.” -The Economist “Michael Porter…is widely accepted as the world’s most influential thinker on business strategy… Economics undergraduates, MBA students and business school lecturers all follow his work avidly, while managers search his books for clues on how to gain competitive advantage.” –People Management “Porter is almost single-handedly laying to rest one of the most enduring tenets of international economics: the principle of comparative advantage. In its place he has developed an exhaustive theory of competitive advantage, one that he is using to teach companies, cities, regions, and nations-and, most recently, groups of nations acting in concert-how to compete on the world stage. Porter travels the globe to advise nonprofit institutions, corporate chieftains, and heads of state.”–WorldBusiness

Amazon.com Review On Competition, a collection of works by Michael E. Porter, is a critical examination of the dog-eat-dog international economy. A Harvard Business School professor, Porter is one of the most respected and innovative economists of his time. Author of 15 books, he advises key elected officials and business leaders in all parts of the world. On Competition features 13 of his best articles over the past 15 years, including 2 new ones. The essence of Porter’s message is that every company, country, and person must master competition to thrive in brutal international and domestic economies. Competition is the key to excellence. Worried about losing your job or your services becoming obsolete? Porter believes that a little fear is good for everyone. “Companies that value stability, obedient customers, dependent suppliers and sleepy competitors are inviting inertia and, ultimately, failure,” he writes in his 1990 study and essay “The Competitive Advantage of Nations.” Porter is a longtime critic of the short-term thinking on Wall Street that often stifles competition and hurts the economy. In “Capital Disadvantage: America’s Failing Capital Investment System,” he calls for much lower capital-gains rates for people who invest for the long term. He also urges investors and businesses to start thinking together. He contends that pension funds and institutional investors should get a greater say over the companies they own. It’s wacky to have company directors with little expertise or financial interest in the company, he writes.
Porter is often unconventional and asserts that businessmen must be, too. In his essay “Green and Competitive,” he shows little sympathy for businesses that complain about environmental regulations. Rules to protect the environment don’t have to strangle companies–they can actually improve productivity with the right attitude and approach. Rhone-Poulenc, a French chemical and drug company, proved this when it stopped incinerating a certain byproduct and began selling it as an additive for dyes and tanning. Readable and provocative, On Competition is vital for business, government, and financial leaders as well as small-business people and investors. –Dan Ring