The Importance of Psychological Traits A Cross Cultural Study

John E. Williams, Robert C. Satterwhite, José L. Saiz9781441932983, 1441932984

This valuable text presents an exhaustive examination of the relative importance and favorability assigned to different psychological characteristics in a variety of cultural settings. Importance ratings in a worldwide sample of twenty countries, and the relative favorability of these traits in a subset of ten, are calculated in terms of the Five-Factor Model of personality and other scoring systems. One noteworthy chapter summarizes findings from previous cross-cultural studies evaluating gender and age stereotypes and self concepts. A unique feature is the extensive set of appendices, of which two let readers test hypotheses of their own devising and provide the individual item values for the Five-Factor Model scoring system.