Rhetorical Theory: An Introduction

From the moment we begin to understand the meanings of words and symbols, we have used rhetoric. It is how we determine perceptions of who we are, those around us, and the social structure in which we operate. Rhetorical Theory, Second Edition introduces a broad selection of classical and contemporary theoretical approaches to understanding and using rhetoric. Historical context reveals why rhetorical theories were created, while present-day examples demonstrate how they relate to the world in which we live. Borchers and Hundley present conceptual topics in a succinct and approachable manner. The text is organized topically rather than chronologically, so similarities and differences are easily detected in central ideas. Each chapter is enhanced by the inclusion of theorist biographies, applications of theory to practice, and Internet exercises. The Second Edition expands coverage on mediated rhetoric, feminist rhetoric, alternatiRhetorical Theory: An Introduction 2nd Edition is written by Timothy Borchers; Heather Hundley and published by Waveland Press. The Digital and eTextbook ISBNs for Rhetorical Theory: An Introduction are 9781478637257, 1478637250 and the print ISBNs are 9781478635802, 1478635800.