How to Think Like the World’s Greatest High-Tech Titans

Erika Brown0-07-136068-9, 9780071360685

Inviting readers on an unprecedented journey into the minds of twenty-four of the most creative, trailblazing minds of this or any era, journalist Erika Brown demonstrates how the world of high technology–more than any other industry–has taken a commanding lead in revolutionizing the way companies think about management, business strategies, markets, and customers. This debut volume in The Leader’s Edge Series delivers the inside scoop on exactly how titans like Bill Gates, William Hewlett, and Steve Jobs discovered and mastered new markets in record time, how they managed growth and setbacks, how they exploited competitors’ flaws, and much more. Best of all, Brown provides practical instructions on how readers can incorporate these strategies in their own business situations.