The Mobile World

Steinbock D.0-7494-4296-4-22883

First announced as Mobile World* From the author of the seminal business bestseller, The Nokia Revolution* Exclusive first-hand interviews with the masters of the mobile universe* A riveting, fast-paced global tour of one of the world’s most exciting industries* The most thorough exploration of the mobile business ever to be published * Of interest to industry professionals: service providers, software developers, marketers and advertisers as well as a general business and marketing audience, and students of marketing, media and the new economy. As more and more people use mobile handsets, a revolution is taking place in computing and telecommunications. Two extraordinary industries – the Internet and mobile communications – are converging. But this is just the beginning. As the third industry “consumer electronics” and the fourth “media and entertainment” join in, changes in consumer markets are inevitable, as evidenced by the explosive growth of mobile media and games. In The Mobile Revolution, the senior executives of the world’s leading mobile vendors, operators, service providers, software giants, chip kings, media and entertainment conglomerates, and brand marketers reveal their secrets and strategies. Nokia, Motorola, Hollywood Studios, Disney, Microsoft, Intel, Reuters, Ericsson and Qualcomm are just a few of the featured names. As a result, the book abounds with inside stories of great industry successes (and equally great flops!) as the narrative shifts between the major cities of several continents – from Helsinki and Stockholm, London and Frankfurt, Tokyo and Seoul, Beijing and Singapore, New York City and Los Angeles, toBangalore and Moscow.The Mobile Revolution is about the making of mobile markets and services worldwide, with a firm emphasis on innovation. But it is not just another account of technology innovation; rather it examines the evolution, present and future prospects of mobile services in the context of maturing and emerging mobile markets.