Eric Sink on the Business of Software

Eric Sink9781590596234, 1590596234

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author’s website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers – particularly those programmers who are small independent software vendors.Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances – in a style that programmers understand, sprinkled with a touch of humor.

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Table of contents :
Eric Sink on the Business of Software……Page 1
CONTENTS……Page 6
PART 1 Entrepreneurship……Page 16
One What Is a Small ISV?……Page 18
Two Whining by a Barrel of Rocks……Page 20
Three Starting Your Own Company…….Page 28
Four Finance for Geeks……Page 42
Five Exploring Micro-ISVs……Page 54
Six First Report from My Micro-ISV……Page 66
Seven Make More Mistakes……Page 78
PART 2 People……Page 90
Eight Small ISVs: You Need Developers, Not Programmers……Page 92
Nine Geeks Rule and MBAs Drool……Page 98
Ten Hazards of Hiring……Page 112
Eleven Great Hacker != Great Hire……Page 126
Twelve My Comments on “Hitting the High Notes”……Page 132
Thirteen Career Calculus……Page 138
PART 3 Marketing……Page 148
Fourteen Finding a Product Idea for Your Micro-ISV……Page 150
Fifteen Marketing Is Not a Post-processing Step……Page 162
Sixteen Choose Your Competition……Page 170
Seventeen Act Your Age……Page 176
Eighteen Geek Gauntlets……Page 184
Nineteen Be Careful Where You Build……Page 192
Twenty The Game Is Afoot……Page 204
Twenty-One Going to a Trade Show……Page 226
Twenty-Two Magazine Advertising Guide for Small ISVs……Page 238
PART 4 Sales……Page 248
Twenty-Three Tenets of Transparency……Page 250
Twenty-Four Product Pricing Primer……Page 262
Twenty-Five Closing the Gap, Part 1……Page 280
Twenty-Six Closing the Gap, Part 2……Page 288
Epilogue Just Do It……Page 300
Index……Page 302