Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney

Bill Hare0814471595, 9780814471593

The author looks at JCPenney from its beginning in 1902 as a dry goods store, through its rise into a successful chain of full-service department stores rivaled only by Sears, Roebuck, to its fall into bankruptcy in the 1990s due to corporate bungling